I totally agree with vice hospitality becoming a growing trend, I too was at a French Gen Z wedding this summer with a similar cigarette tray and I think people are ready to unoptimize a bit.
I think for prediction 4 - we’re all getting back to nature but it’s going to take me awhile to want to pay to work 😆 I see this with the truffle foraging though and being taught to use nature for cooking.
I see more and more activities where you’re basically asked to pay a huge amount of money for the privilege of working, like spending a day harvesting grapes,and I’m always like… why?! But it seems to work pretty well, so I’m probably just not the target audience!
I’d be really interested to see how #4 develops. When you’re on holiday, you’re supposed to have more time than usual, so why not use the opportunity to meet new people? And I think it applies just as much when you’re travelling for work and find yourself alone in the evening.
It’s a great question, and a deep one at that, because I think there’s loads to say from the so called ‘leisure class’ perspective and many other ethical implications that relate to it. At the same time I think there’s an innate human curiosity for trying stuff out - like what would it be like to be a grape harvester??
And absolutely, I see #4 as a huge trend that will kind of trickle down from the ultra-exclusive members’ clubs, because near-everyone is connection deprived in today’s world
Exactly! I’d be curious to know how people who actually do these jobs feel about it. Are they happy that people are interested in what they do, or do they find it frustrating to see people come in, do a physically demanding job for 3hours, and then go back to their comfortable lives?
The “pay to work” prediction is the one I can most imagine resisting right up until a hotel makes it irresistible 😂 I don’t want chores on vacation, but I can absolutely see why a bread shift or helping with harvest would end up being more memorable than another 60-minute treatment.
I think we’re actually closer to this happening than we think! Luxury hotels are already doing programming where guests make something with their hands or learn with an artisan, this is just the next logical step hahaha
You’re right 😂 I can already see myself paying luxury-hotel prices to knead bread and calling it transformative. I would definitely be persuaded by a harvesting experience in Champagne though.
Love your ‘The Hermès game but for hotels’ insight/prediction — it’ll make for some really coveted stays and wellness experiences! I think it’ll primarily make sense for properties at wild/hidden locations, no? ✨ Or do you feel luxury hotels right in the middle of a city can also do it??
I do think this could work anywhere! I’m imagining a townhouse adjacent to a hotel that’s only reserved for returning guests who have been made to work for it, and you can’t just buy your way in
I totally agree with vice hospitality becoming a growing trend, I too was at a French Gen Z wedding this summer with a similar cigarette tray and I think people are ready to unoptimize a bit.
Having studied with French Gen Z they are pioneering this!!! lol
I think for prediction 4 - we’re all getting back to nature but it’s going to take me awhile to want to pay to work 😆 I see this with the truffle foraging though and being taught to use nature for cooking.
I’m not far from it 🤣🤣🤣 I want to larp farmer right neaw
Very curious about predication #4 in particular. Both personally and as a wellness professional. Great insights as always, Emma!
Thank you for being here Sarah!! And is validating to hear that you enjoyed <3
I see more and more activities where you’re basically asked to pay a huge amount of money for the privilege of working, like spending a day harvesting grapes,and I’m always like… why?! But it seems to work pretty well, so I’m probably just not the target audience!
I’d be really interested to see how #4 develops. When you’re on holiday, you’re supposed to have more time than usual, so why not use the opportunity to meet new people? And I think it applies just as much when you’re travelling for work and find yourself alone in the evening.
It’s a great question, and a deep one at that, because I think there’s loads to say from the so called ‘leisure class’ perspective and many other ethical implications that relate to it. At the same time I think there’s an innate human curiosity for trying stuff out - like what would it be like to be a grape harvester??
And absolutely, I see #4 as a huge trend that will kind of trickle down from the ultra-exclusive members’ clubs, because near-everyone is connection deprived in today’s world
Exactly! I’d be curious to know how people who actually do these jobs feel about it. Are they happy that people are interested in what they do, or do they find it frustrating to see people come in, do a physically demanding job for 3hours, and then go back to their comfortable lives?
The “pay to work” prediction is the one I can most imagine resisting right up until a hotel makes it irresistible 😂 I don’t want chores on vacation, but I can absolutely see why a bread shift or helping with harvest would end up being more memorable than another 60-minute treatment.
I think we’re actually closer to this happening than we think! Luxury hotels are already doing programming where guests make something with their hands or learn with an artisan, this is just the next logical step hahaha
You’re right 😂 I can already see myself paying luxury-hotel prices to knead bread and calling it transformative. I would definitely be persuaded by a harvesting experience in Champagne though.
YOU ARE SO FUNNY I AM OBSESSSSEDDDDD with your sense of humor
Michaela 😭😭😭 you made my day!!!!!!!
Utopian !!!
<333 !!
Love your ‘The Hermès game but for hotels’ insight/prediction — it’ll make for some really coveted stays and wellness experiences! I think it’ll primarily make sense for properties at wild/hidden locations, no? ✨ Or do you feel luxury hotels right in the middle of a city can also do it??
I do think this could work anywhere! I’m imagining a townhouse adjacent to a hotel that’s only reserved for returning guests who have been made to work for it, and you can’t just buy your way in
Ooh yes that would be cool! Plus, bragging rights 😉😉
Fabulous piece! I can't stand the fact that smoking is 'in', but I can totally get behind having a crack at an operational experience.