Technically, you can bake a cake in a microwave but it’ll always turn out to be shit. Things need time to simmer and come together and unfortunately the quarterly thinking and now AI in the mix ownership and GMs are thinking everything needs to be on hyper speed. Really unfortunate to see, there is a path that balances sustainable long term growth without sacrificing what is important for this year or this season
Well-said Omar 😆 I am counting on a handful of leaders in the industry to see this unfortunate trend and keep the flag high on the other end of the spectrum. And I know I will too, and so will quality-oriented travelers as well. A resistance movement lol
This is one of those things you read which gives you back hope and trust. It has put words to my reasoning for loving independents so much. Because I just don’t see this happening with chains. Thank you for writing this. Quality always first. Slower, but better. My personal struggle with this is that it often only works the for top luxury segment, where travellers with lower budgets deserve the same level of attention and quality in my humble opinion. This would not only be better for the guest and the hotelier, but as well for the authenticity of destinations and the communities these hotels belong to. But to use the same words, this requires long-termism, I guess.
I’m so glad this resonated Bart, because I’ve also struggled with the vocabulary for this! I wholeheartedly agree that this should be the case in the affordable segments as well, if not through human connection which is now largely automated away, then intentional choices in experience and environment design. If this is done well it can be a better and more fulfilling experience than a luxury hotel that does not operate with this philosophy!
Emma! Thank you for steering the conversation to this direction. As someone who is still partnering with people on both sides of the Atlantic, I think this discussion matters plenty (also way overdue). For hospitality and the experience economy overall. No one can downplay the benefits of the quarterly approach but the downsides definitely dwarf the benefits. Especially across luxury.
Thank you so much Oli! Yes it’s funny how a small piece of vocabulary can really enlighten the situation. I’m unhappy with the downward trend of quality and I know you are too :’)
Quando lavori nel lusso, e stai cercando di fare qualità devi essere lungimirante! Io dico sempre guarda la gallina e mai l’uovo. Solo in questa maniera riuscirai ad avere successo e farai la differenza…
here for more long-termism
Forever 📈
Technically, you can bake a cake in a microwave but it’ll always turn out to be shit. Things need time to simmer and come together and unfortunately the quarterly thinking and now AI in the mix ownership and GMs are thinking everything needs to be on hyper speed. Really unfortunate to see, there is a path that balances sustainable long term growth without sacrificing what is important for this year or this season
Well-said Omar 😆 I am counting on a handful of leaders in the industry to see this unfortunate trend and keep the flag high on the other end of the spectrum. And I know I will too, and so will quality-oriented travelers as well. A resistance movement lol
This is one of those things you read which gives you back hope and trust. It has put words to my reasoning for loving independents so much. Because I just don’t see this happening with chains. Thank you for writing this. Quality always first. Slower, but better. My personal struggle with this is that it often only works the for top luxury segment, where travellers with lower budgets deserve the same level of attention and quality in my humble opinion. This would not only be better for the guest and the hotelier, but as well for the authenticity of destinations and the communities these hotels belong to. But to use the same words, this requires long-termism, I guess.
I’m so glad this resonated Bart, because I’ve also struggled with the vocabulary for this! I wholeheartedly agree that this should be the case in the affordable segments as well, if not through human connection which is now largely automated away, then intentional choices in experience and environment design. If this is done well it can be a better and more fulfilling experience than a luxury hotel that does not operate with this philosophy!
Another great one Emma!
Thank you Viraj!!
Emma! Thank you for steering the conversation to this direction. As someone who is still partnering with people on both sides of the Atlantic, I think this discussion matters plenty (also way overdue). For hospitality and the experience economy overall. No one can downplay the benefits of the quarterly approach but the downsides definitely dwarf the benefits. Especially across luxury.
Thank you so much Oli! Yes it’s funny how a small piece of vocabulary can really enlighten the situation. I’m unhappy with the downward trend of quality and I know you are too :’)
The staff tenure at Badrutt’s is kind of incredible. That’s one thing no renovation budget can recreate.
Exactly!! Another long-term investment
Quando lavori nel lusso, e stai cercando di fare qualità devi essere lungimirante! Io dico sempre guarda la gallina e mai l’uovo. Solo in questa maniera riuscirai ad avere successo e farai la differenza…
Well-said Mattia! Luxury without long-term thinking isn’t luxury it all, just a facade
I made a 5 year planning tool on one of my toolkits recently; we absolutely plan too short term in this industry
Yes it’s rampant! Not here for it… happy you are advocating for longer-term thinking <3