17 Comments
User's avatar
Sanchita's avatar

This is my favourite piece of yours so far, Emma. I have always defended beauty, in all its forms, and I could never explain it as eloquently as you have. I feel so, so, so validated. The world needs beauty. We can't survive without beauty.

Emma Näpänkangas's avatar

Thank you sooo much Sanchita!! Without beauty there's nothing and I'm so glad to vouch for it with you!

Seriesnthings's avatar

🎆🥹 L’Occitane levels in the coolest lobby of the online world!!! & I’m beyond grateful to Emma for inviting me into this space in articulating a way of seeing beauty not as polished tools of desire, but rather a refinement in the unexpected, human, experiential, moments that can better inform the navigation of all our expectations!!!!

So much of what we understand as beautiful has been programmed into us. We inherit social expectations that quietly tell us what we should want, how we should look, and even feel and the best way to beautify ourselves is to deviate and form our own values in rethinking the how o beauty!!! The experiences that stay with me are rarely the ones that simply reproduce what I already know and a billion fireworks on the moon for this feature to my very own André Balazs Of Sublime on substack :))🎆🎆🎆🎆🎆🎆🎆💝

Emma Näpänkangas's avatar

YOU ARE THE BEST!!!! thank you for sharing your wisdom Vic!! Stack friends >>> all else

Steven Dunn's avatar

Just excellent!

Emma Näpänkangas's avatar

Thank you so much Steven!!!

Emily @ Elevate Hospitality's avatar

Against smoothness always....give me friction and character every time. ;) I think this is why I loved Kimpton back before IHG - it literally gave you "whimsy" not perfection

Emma Näpänkangas's avatar

Yesss! So sad when whimsy gets diluted in order to make it scalable, and then the whimsy just disappears

The Atlas Brief's avatar

Wonderful piece! Such a good read.

Emma Näpänkangas's avatar

Thank you so much for reading!

Little Edits Atelier's avatar

Grain is goooooood!

Emma Näpänkangas's avatar

Grain is essentialllll!!!

Shaurya's avatar

The way I LOVED reading this piece!!! Also, excited that you hit 400+ subs 🥹 Congratulations, Emma!

Emma Näpänkangas's avatar

Thank you so much for being here queen!!!! It means so much

Seriesnthings's avatar

That DJ set 👀