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The Upgrade | Anne Marie's avatar

I went to Chanel in Nice this week and it was so lovely to be assigned a person and brought champagne.

Joanna Kaze's avatar

Liberty is genuinely the place I go to remember what shopping used to feel like as a kid

Gaia Cavallari's avatar

In some cases, the shift is from "experiential retail" to community-embedded commerce. For example, brands like Lululemon sell inside yoga studios, creating experiences and transforming a transaction into a shared uniform for a local tribe.