this hit so close to home!! all day at work we just focus on how to bring people in & offer them a unique shopping experience but it really seems to have gotten out of hand.. it’s not at all about the product anymore but the snacks and visuals and free stuff
In some cases, the shift is from "experiential retail" to community-embedded commerce. For example, brands like Lululemon sell inside yoga studios, creating experiences and transforming a transaction into a shared uniform for a local tribe.
this hit so close to home!! all day at work we just focus on how to bring people in & offer them a unique shopping experience but it really seems to have gotten out of hand.. it’s not at all about the product anymore but the snacks and visuals and free stuff
We have definitely lost the plot collectively! The only thing I want to do is visit specialty shops or thrift
I went to Chanel in Nice this week and it was so lovely to be assigned a person and brought champagne.
It is truly the small things! And great hospitality
Liberty is genuinely the place I go to remember what shopping used to feel like as a kid
I LOVE that place
In some cases, the shift is from "experiential retail" to community-embedded commerce. For example, brands like Lululemon sell inside yoga studios, creating experiences and transforming a transaction into a shared uniform for a local tribe.
This is super great when it works! But in many cases I feel like community around products is forced and very few brands can actually pull it off