I love the idea of valuing the 'unreplicable asset' of a highly trained, well-cared-for team. Investing in staff wellbeing isn't just culture.....it’s the ultimate commercial strategy for resilience in an AI-heavy world
I hope that we will now recognize that the hospitality industry does not thrive with efficiency with its main driving force. The product, at the end of the day, is experience and presence.
I am totally not on board with the idea of hotels implementing VR and AR or anything of the sort. People are there to experience a real, tangible, physical atmosphere. A lot more to explore there!
I love the idea of valuing the 'unreplicable asset' of a highly trained, well-cared-for team. Investing in staff wellbeing isn't just culture.....it’s the ultimate commercial strategy for resilience in an AI-heavy world
Staff well-being should be the #1 priority
Emma, I love your piece—and it touches on something I often find myself wondering about:
Is value today still rooted in efficiency, or is it shifting toward presence, experience, and physical reality? I want to hear more 👍
Thank you so much Pierre!
I hope that we will now recognize that the hospitality industry does not thrive with efficiency with its main driving force. The product, at the end of the day, is experience and presence.
I am totally not on board with the idea of hotels implementing VR and AR or anything of the sort. People are there to experience a real, tangible, physical atmosphere. A lot more to explore there!
This is such a thoughtful observation and I’m excited for us! ;)
What a time to be alive!
Loved reading this! Exciting to see the shift from stagnant Asset Light strategy.
Thank you so much Anna! And me too, such a welcome change <3