Yes so curious to see where this will go! Soho House in Amsterdam is also dying! I was there the other day, and it was quite empty and it seems there are only people who work there left, also i've been there a few times but never really connected with strangers, everyone is still always in their own bubble, i feel connection is becoming a very important factor. Also, there are some new member clubs opening here, and they are all catered to wellness, more sauna and wellbeing
So interesting! I think wellness is very likely the next big boom in members’ clubs, and even those clubs that haven’t been focused on wellness are trying to add it to their programming. Just came across a company that sets up a reformer studio for the day anywhere you want, and private members’ clubs are their biggest client segment!
Yes so curious to see where this will go! Soho House in Amsterdam is also dying! I was there the other day, and it was quite empty and it seems there are only people who work there left, also i've been there a few times but never really connected with strangers, everyone is still always in their own bubble, i feel connection is becoming a very important factor. Also, there are some new member clubs opening here, and they are all catered to wellness, more sauna and wellbeing
So interesting! I think wellness is very likely the next big boom in members’ clubs, and even those clubs that haven’t been focused on wellness are trying to add it to their programming. Just came across a company that sets up a reformer studio for the day anywhere you want, and private members’ clubs are their biggest client segment!